AWARD: Silver
Irresistibles Facial Tissues
PRIVATE BRAND: Irresistibles
RETAILER: Metro
COUNTRY: Canada
CATEGORY: P5. Health Care
AGENCY: St. Joseph Communications

BRIEF:
To position Irresistibles premium facial tissues as elevated decor accents, in line with fashion colors and home décor trends for the coming year. The upmarket designs feature illustrations by international artists, expressing joyful contemporary sophistication, crafted to appeal from any angle.

CREDITS:

• Design and Branding Creative Direction at Metro: Eric Gagnon
• Agency: St. Joseph Communications Content Group
• Designer (St. Joseph): Creeshla Hewitt
• Creative Director (St. Joseph): Dennis Benoit
• Illustration: Nathalie Taylor, Patricia Pino
• Prepress: SGS International
• Supplier: Kruger Products L.P.