AWARD: Silver
Pams Snacking Nuts
PRIVATE BRAND: Foodstuffs Own Brand
RETAILER: Foodstuffs Own Brand
COUNTRY: New Zealand
CATEGORY: G9. Packaged Goods
AGENCY: Brother Design

BRIEF:
Pams Snacking Nuts needed stand-out and credibility against two main nature-focused competitors. The solution took rich taste cues up a notch, while retaining the brands’ down-to-earth honesty. Modern black packs, delicious photography & hand-painted type created a ‘no fuss’, contemporary design.

CREDITS:

• Creative Director: Paula Bunny
• Designer: Paula Bunny
• Photographer: Shaun Cato – Cato Photography
• Food Stylist: Jo Wilcox – Silverspoon
• Client – National Private Label Manager: Jocelyn McCallum