AWARD: Silver
Compliments Licorice
PRIVATE BRAND: Compliments
RETAILER: Sobeys
COUNTRY: Canada
CATEGORY: G9. Packaged Goods
AGENCY: Fish out of Water Design

BRIEF:
Introduce Compliments Licorices to compete with national brands in taste and quality and take market share. Designed to appeal to children & adults using bright, energetic patterns. Unique, fun, illustrations pop the product from the line up, draws the eye to the product window and appeal to kids.

CREDITS:

• Brand Manager: Bonnie McCrone
• Art Director: Charlene Codner
• Designer: Alice Krechowicz
• Illustrator: Tim Murray
• Account Supervisor: Jennifer Harvey
• Production Manager: Todd Monk