AWARD: Silver
Selecção Continente “The breed’s flavor”
PRIVATE BRAND: Selecção Continente
RETAILER: Sonae MC
COUNTRY: Portugal
CATEGORY: G8. Fresh
AGENCY: Sonae MC’s internal design team

BRIEF:
A superior range of meat products with an attractive packaging that makes the consumers connect whit the breeds and its origin. We use a cardboard sleeve packaging and developed a graphic concept based on a black background and a distinctive photograph of each breed animal in the foreground.

CREDITS:

• Sonae MC’s internal design team