AWARD: Silver
Continente Sliced Bread Range
PRIVATE BRAND: Continente
RETAILER: Sonae MC
COUNTRY: Portugal
CATEGORY: G8. Fresh
AGENCY: Sonae MC’s internal design team

BRIEF:
A sliced bread range with solid colors to differentiate the products and dialog boxes to apply the direct speech in a short and smart way to naming and praising the product’s attributes: “The Classic – Love at first bite”. The transparency in the front and basis was achieved in a sliced-type way.

CREDITS:

• Sonae MC’s internal design team