AWARD: Silver
AH Excellent dry sausages
PRIVATE BRAND: AH Excellent dry sausages
RETAILER: Albert Heijn
COUNTRY: Netherlands
CATEGORY: G8. Fresh
AGENCY: Millford

BRIEF:
The handdrawn illustrations, give the sausages a personal style, and bring two crafts together. The end result is a range of delicious sausages with a traditional, surprising and unique label. A nice example where product packaging concept and design go hand in hand and reinforce each other.

CREDITS:

• Millford: Jobert van de Bovenkamp, Sascha Balk
• Albert Heijn: Joost van Haasteren
• Illustrator: Fred van Deelen