AWARD: Silver
Sobeys Chuck Burgers
PRIVATE BRAND: Sobeys
RETAILER: Sobeys
COUNTRY: Canada
CATEGORY: G8. Fresh
AGENCY: Fish out of Water Design

BRIEF:
Launching a premium, fresh pre-made burger program to drive trail and habitual purchase. Craft paper background emphasizes the freshness by evoking trustworthy family approach, silhouettes of the animals allow for easy recognition and SKU differentiation. Sleeve format provides product visibility.

CREDITS:

• Brand Manager: Bonnie McCrone
• Art Director: Charlene Codner
• Designer: Janet New
• Account Supervisor: Jennifer Harvey
• Production Manager: Todd Monk