We would like to congratulate “Best in Show” winner “Wine with Character” from Jumbo and their agency, OD, both hailing from the Netherlands. Their work proves that great Retail Brands are engaging, entertaining and truly special.

AWARD: Gold
Wine with Character
PRIVATE BRAND: Jumbo
RETAILER: Jumbo Supermarkten N.V.
COUNTRY: Netherlands
CATEGORY: G11. Beverages: Alcoholic
AGENCY: OD

BRIEF:
The new designs are developed from the idea of giving a character to the wine. The excellent tastes of the wine enforce a suggestion of food, which they can be served with. The initials of the type of wine are delicately illustrated in culinary suggestions. The characters give character to the wine

CREDITS:

• Sabine Snijders-Simons (Jumbo)
• Iris van den Berg (Jumbo)
• Niels Alkema (OD)
• Anne-Marit van de Kuilen (OD)
• Jan van der Hoeven (Illustrations)