SILVER
CONTINENTE
Category: Packaged Goods
Retailer: SonaeMC
Country: Portugal
Designer: In Batista

The development of the coffee capsules “Origens” arose from the ambition of Sonae MC offer an innovative and high-quality product to its customers, in private label.

The coffee capsules with defined origins is an innovation in the Portuguese market, neither the distribution brands nor supplier brands having such an extensive range with origins so defined (Angola, Colombia, Biological, Goa and Timor). This was a product developed in Portugal.

Each reference has a different composition and intensity, designed for each customer.

After defining the products, a national and international benchmarking for verification the Packaging trends in this kind of product was performed, such as what kind of communication is used in different markets. With these results, we aim to communicate the range, origins, color, having as main objective to create a dynamic and strong image with great emphasis on the supermarket shelf.

The whole process is from national origin, the processing of raw materials as well as the packing and the production of packaging (capsules + boxes).

Each reference is unique, distinguished by its variety of range, composition, quality, aroma, and flavor.

This range has a feature that makes it more special, the capsules are compatible with Nespresso machines and with the Sonae MC machine: the C Expressso.

Create a strong image for a more premium packaging for Continente Private Label, with bright colors and patterns that express the character, the flavor and the geographical origin of each coffee.

A new vibrant and distinctive look for each packaging, creating a striking visual design on the supermarket shelf. The perception of the consumers about the origin of the coffee is immediate, appealing to his favorite scent.

We care to put the name of each country, in relief printing and glow, with strong and appealing colors in order to highlight the origin of it, the most important factor at the time of purchase.

Commercial Director: Helena Martins
Brand Director: Patrícia Lagarinhos
Brand Manager: Rita Pereira
Graphic Designer: Inês Batista