SILVER
THE FRESH MARKET HOLIDAY CANDY
Category: Redesigned Brand
Retailer: Fresh Market
Country: USA
Agency: The Fresh Market

The current packaging design didn’t express the level of quality of the product inside. Our direction was to elevate the new packaging design – so we created cookbook worthy food photography and clean decorative sans serif type paired with vintage typography. The colors we chose were not only inspired by the product inside but also the holiday season when these would be appearing in-store. The Associate Category Manager worked with vendor on using paper sleeves and generic boxes to reduce the amount of unique packaging needing printing saving money.

Senior Category Manager – Private Label: Jennifer Oas
Assoc. Category Manager – Private Label: Christina Hartman
Designer: Alex Blake
Designer: Andy Kurtts
Photographer: Matt Hulsman, D Cube Studios
Photo Stylist: Alex Blake
Production: SGS