SILVER
FRESH & EASY – FRUITY SORBET
Category: Frozen
Retailer: Fresh & Easy Neighborhood Market
Country: United Kingdom
Agency: P&W Design Consultants

The design of this sweet collection of Italian-style sorbet captures the true flavors of the artisan sorbetto using strong ingredient photography and incorporating crisp bright colors on a clean white canvas background. The typography is playful and coupled with the geometric patterns (used on the lid and back of pack) feel very reminiscent of authentic Italian Sorbet shop decor and signage. The sorbet is made using all Imported Italian equipment, techniques, recipes and regionally based ingredients. The range was designed to reflect simple ingredients with the main focus being the fruit and flavor.

Creative Director, P&W Design Consultants: Adrian Whitefoord
Designer, P&W Design Consultants: Corey Czer