SILVER
GELATELLI – FRUTA HELADA
Category: Frozen
Retailer: LIDL
Country: Spain
Agency: Carré Noir Barcelona

Lidl briefed the agency to create a new range of frozen fruit under Gelatelli umbrella brand. Three flavors: lemon, orange and coconut.

The main design objectives to communicate and convey were:

• Freshness and lightness
• Excellent taste
• Modernity

According to these values, Carré Noir Barcelona created an innovative design concept using a minimalistic approach.

The typography suits perfectly with the look.

In Summary, the pack suggests exactly the concept of the product.

Lidl Brand Manager: Carlos Martin
Art Director: Leila Rodriguez
Creative Director: Els Neirinckx
Senior Designer: Marisol Escorza
Photography: Oriol Vila
Account Manager: Adrià Ardenuy