GOLD
TESCO FINEST CEREAL
Category: Packaged Goods
Retailer: TESCO UK
Country: UK
Agency: P&W Design Consultants

The range of dry cereals features bespoke and handcrafted titles, as well as hand-drawn illustrations portraying ingredients and flavor profiles. The cartons feature die-cut windows on the front of the pack so that the product quality is showcased and the customer can easily see the all the ingredient inclusions. Finest utilizes a deep slate black background-, which helps to carry some strong consistency throughout the range, along with the finest logo which is foil blocked on every single pack.

Creative Director, P&W Design Consultants: Simon Pemberton
Designer, P&W Design Consultants: Jack Bannerman