GOLD
PAMS MILK CREAM & BUTTER
Category: Fresh
Retailer: Foodstuffs Own Brands Ltd
Country: New Zealand
Agency: Brother Design Ltd

Lively and typographic, the refreshed Pam’s chilled dairy range is a breath of fresh air in the fridge. Playful mustache illustrations and lighthearted descriptions are eye-catching on shelf and the cream and butter have personalities of their own.

Pam’s is all about good value, quality products with desirable packaging – it’s no wonder they have built a loyal following to be New Zealand’s largest grocery brand.

Designer: Hannah Souter