GOLD
PAMS PREMIUM ICE CREAM
Category: Frozen
Retailer: Foodstuffs Own Brands Ltd
Country: New Zealand
Agency: Brother Design Ltd

Prepare yourselves this summer for Pam’s brand new premium ice cream. Bold, black labels with delicately detailed illustrations and clear tubs are a fresh addition to the freezer. No need for product photography as the window on the lid shows what a beautiful product this is.

Pam’s is all about good value, quality products with desirable packaging – it’s no wonder they have built a loyal following to be New Zealand’s largest grocery brand.

Creative Lead / Designer: Paula Bunny