BRONZE
Glacier Bay
Category: Home Improvement
Retailer: The Home Depot
Country: USA
Agency: Spring Design Partners, Inc.

Glacier Bay is positioned as the “smart choice” for value-conscious contractors and DIYers, however, a lack of freshness in its packaging design was negatively impacting its stand out vis-a-vis national brands.

The agency created a new brand identity and packaging design solution that more effectively communicates Glacier Bay’s point of difference to better compete with national brands.

The new identity represents the brand as a smart solution by expressing how things can come together simply to create something new. The new identity maintains the sense of elevation that signifies inspiration.

Our package design solution portrays Glacier Bay as a multifaceted brand by leveraging clean, simple layout and considered the composition of design elements, with scale to inspire creativity.

Erica Johnstone
Brian Stafflinger