Prince & Spring LYT Water

• RETAILER: Boxed.com
• COUNTRY: United States
• CATEGORY: G6. Beverages: Non-Alcoholic
• AGENCY: Boxed

CREDITS:

• VP Private Brands: Jeff Gamsey
• Creative Director: Chris Cheung
• VP Design: Ryan Carl
• Senior Product Developer: Brandon Wehmeyer
• Package Designer: Monica Kim
• Brand Manager: Annslee Deluca
• Photography: Maged Samuel, Marissa Rosado & Katie Dunphy

SUMMARY:
LYT Water by Prince & Spring is a brand designed to inspire energy, positivity and confidence in customers’ lives. The name was derived from the enhanced water’s main property, electroLYTes. It also doubles as the acronym “Love Yourself Today”, further supporting the ethos of positivity through activity in one’s life.

We utilized clean typography that showcases the purity of the product within to elicit a crisp and minimalistic aesthetic. We italicized the logo and used transitional gradient patterns with cool blues and bold magentas to represent motion and movement.

With a market of private label enhanced waters saturated in an old-school, often generic-looking approach, we designed LYT Water to be different, bold, brand-forward, able to compete with national brands and to promote the spirit of living our best lives.