Mask Me Amore Face mask

• RETAILER: EUROCASH / KONTIGO
• COUNTRY: POLAND
• CATEGORY: B1. New Brand
• AGENCY: Aleksandra Szmak STUDIO

CREDITS:

• Creative Direction: Aleksandra Szmak

SUMMARY:
A range of modern and affordable face masks whose unique design matches the lifestyle of young and active women, mirroring major events in their lives. This approach helps young female consumers build a habit of selecting a facial treatment relevant to an occasion. On top of that, it creates opportunities to keep in touch with friends while shopping together, preparing for parties, working out at a gym, among other social activities that require customized skin care treatments. The main objective was to show brand integrity through typography and visual elements that present special occasions in a joyful, girls-want-to-have-fun way. The created visuals become difference-making and attention-grabbing pieces of the whole, enabling the range of products to stand out and immediately catch the girls’ eye through its form, colors, and character.

Problem solved: Special occasions require an individual style and joyful flavor, so each mask is created as a vector illustration tailored to precisely express the aura and mood of a scene. The design inspired by a famous illustrator Jodi Labanda’s amazing art has been adapted to the brand’s specific needs.

As a result, a vibrant and one-of-a-kind product range has been developed. The line comprises an array of visually diversified, yet true to brand image, solutions – some presenting the world we live in a humorous way while other use a somewhat inspirational approach to better fit the occasion. The typography and logo complement the consistency of graphic structure. Handwriting-stylized typography and emblem emphasize the bespoke approach to customers, taking their youthful and girlish attitude into account. The brand’s very name also clearly manifests this approach.