Irrestibles Sherbet

• RETAILER: Metro s.e.n.c.
• COUNTRY: Canada
• CATEGORY: G4. Frozen
• AGENCY: Pigeon Brands

CREDITS:

• Director: Marie Horodecki-Ayme
• Brand manager: Éric Gagnon
• Photographer: Alain Sirois
• Illustrator: Alain Massicotte
• Art Director: Olivier Chevillot
• Designer: Jessika Neal
• Production direction: Phillipe Morin
• Manager: Armelle Dubourg
• Printer: Stanpac
• Pré-press: Stanpac

SUMMARY:
The challenge was to highlight an appealing and authentic sherbet in a saturated competitive environment. We chose to stand out with new visuals codes for the category.

Irresistibles sherbets were created with authentic and delectable imagery: the pairing of a real sherbet image with a realistic illustration demonstrates the product’s quality. The result is a highly contrasting and attractive packaging that commands attention: a fresh and healthy treat with no compromise on taste or ingredients.