Starbucks Chips

• RETAILER: Starbucks
• COUNTRY: Spain / Portugal
• CATEGORY: G3. Packaged Goods
• AGENCY: Supperstudio

CREDITS:

• Creative Director: Paco Adin
• Account Director: Lourdes Morillas

SUMMARY:
Starbucks launches for the market of Spain and Portugal, a new range of snacks with its brand. It was looking for a new design, attractive for artisan French fries and reflecting the quality and values of Starbucks. Big waves and stripes of marine inspiration flood the packaging to transmit the product’s attribute, sea salt. Color is the tool that distinguishes the two flavors: green for chips with olive oil and blue for chips with pepper and balsamic vinegar from Modena.