Taste Of Inspirations

• RETAILER: Ahold Delhaize
• COUNTRY: United States
• CATEGORY: B1. New Brand
• AGENCY: Ahold Delhaize Private Brands

CREDITS:

• Senior Vice President, Private Brands: Juan De Paoli
• Private Brands Director Tesha Sigmon
• Art Director, Designer: Tommy Tran
• Art Director, Designer: Marygrace Bianco

SUMMARY:
In April of 2018 Stop & Shop, Giant and Peapod launched Taste of Inspirations as a new premium private label. Taste of Inspirations has been a part of Delhaize’s Hannaford and Food Lion chains for several years. Prior to the launch the brand’s logo and architecture were refreshed for a streamlined hierarchy of elements and a more contemporary voice to the consumer. Photography full of environment and ambiance set the tone for everyday indulgences that bring something extra special to customers, helping them create memorable dining experiences with ease.