Fred’s Canned Fruit & Veg

• RETAILER: Fred’s Inc.
• COUNTRY: USA
• CATEGORY: G3. Packaged Goods
• AGENCY: Marketing By Design

CREDITS:

• Creative Director & Designer: David Ziegler-Voll
• Production Artist: Deanna Vosburgh
• Project Manager: Ashley Smits
• Account Manager: Christopher Thaemert

SUMMARY:
Fred’s canned fruit and vegetables incorporates both black & white photography of fruit and vegetables in the garden to the actual product in bright full-color photography to communicate the concept to “farm to can”. Easy to read color-coded typography further denotes flavor profiles.