El Corte Inglés Filled Cereals

• RETAILER: El Corte Inglés
• COUNTRY: Spain
• CATEGORY: G3. Packaged Goods
• AGENCY: Supperstudio

CREDITS:

• Creative Director: Paco Adín
• Account Director: Lourdes Morillas
• Susana Seijas. Account Manager
• El Corte Inglés Corporate Private Label Brand Management: José A. Rojano

SUMMARY:
In addition to the different colors and textures, the main characteristic of this design is the creation of genuine characters who exploit and spread their milk cream or chocolate interior. A style of illustration with a purely fantastic character that uses 100% manual techniques. The product stands out on the shelves for its style and tone of communication. The back of the package shows the product in new contexts, sliding down a slide or throwing itself into a delicious bowl of milk.