Dabiz Muñoz Salsas

• RETAILER: El Corte Inglés
• COUNTRY: Spain
• CATEGORY: B3. Licensed Or Co-Brand
• AGENCY: Supperstudio

CREDITS:

• Paco Adín: Creative Director
• Lourdes Morillas: Account Director
• Susana Seijas: Account Manager
• José A. Rojano: El Corte Inglés Corporate Private Brand Management

SUMMARY: El Corte Inglés launches an innovative range of gourmet sauces created with the prestigious chef Dabiz Muñoz, awarded three Michelin stars and with restaurants in Madrid and London. The shape of the package is based on the Mohican hair cut of Dabiz Muñoz. The illustrations reflect the universe that inspires the chef to create his sauces: cultures, travels, cities, flavors and sensations. Family sauces created by one of the most avant-garde chefs of the moment with a bold image.