Warped Roots Beer

• RETAILER: Hy-Vee
• COUNTRY: USA
• CATEGORY: G5. Beverages: Alcoholic (Liquid)
• AGENCY: Meyocks
• Hy-Vee and Meyocks Package Design Team

CREDITS: SUMMARY: To launch their new, original craft beer line, Hy-Vee needed to create a brand that would stand out on the shelf and be memorable. The characters that were created for Warped Roots Beer – Loaded Toad, Juiced Moose and Canned Chameleon – come to life on the can through stylized illustrations and type creating an attitude that makes this brand fun and a little off the beaten path.