Wellsley Farms Wine
- RETAILER: BJ’s Wholesale Club
- COUNTRY: USA
- CATEGORY: G5. Beverages: Alcoholic (Liquid)
- AGENCY: Marketing By Design
CREDITS:
- Creative Director: David Ziegler-Voll
- Designer: Kailen Eaker
- Production Artist: Rob Monroe
- Project Manager: Alison Hom
SUMMARY: BJ’s requested the development of a portfolio of premium Private Brand wines under the Wellsley Farms brand. Our approach was to elevate the brand mark with a foil stamp and print on premium cotton brush stock–the perfect hand-feel. Along with beautiful watercolor feather imagery and carefully articulated typography, our solution ushered in an echelon of premium products to the wine and spirits category.