HT Traders Gelato

• RETAILER: Harris Teeter
• COUNTRY: United States
• CATEGORY: G4. Frozen
• AGENCY: Daymon Creative Services

CREDITS:

• Daymon Design Director: Felix Rosales
• Harris Teeter Advertising & Creative Services: Steve Kent/Kim Davis

SUMMARY:
Capturing the essence of quality and flavor with the Italian Inspired treats was one of the many challenges we were asked to solve. The category speaks to the indulgence of premium ingredients that needed to resonate on a clear substrate.

With the substrate in mind the solution became obvious. Our approach was to take the premium ingredients and showcase them against the natural texture created by the product. Custom watercolor illustrations were created in order to infuse a level of quality taken from within each SKU along with fonts that felt personalized in order to elevate the visual appeal.