Just Frozen Fruit

• RETAILER: Fresh Direct
• COUNTRY: United States
• CATEGORY: G4. Frozen
• AGENCY: Daymon Creative Services

CREDITS:

• Vice President, Merchandising: Carrie Mesing

SUMMARY:
Package Design Objectives: Playful packaging concept with imagery of fruit. Customers for this product are versatile – a most common use for purchase of frozen fruit is smoothie making so this category gears towards health-conscious shoppers.

The concept has a bright fun approachable feeling created by the casual typography and hand-painted illustrations to align well with the overarching Brand look. Blender illustration appeals to health-conscious consumers and gives a subtle nod to the smoothie usage.