M Instant Soup

• RETAILER: Makro
• COUNTRY: South Africa
• CATEGORY: G3. Packaged Goods
• AGENCY: Daymon Worldwide

CREDITS:

• Brand Manager: Stacey Read
• Photographer: Celeste Betz
• Designer: Celeste Betz

SUMMARY:
In July 2018 Makro’s M Private Label brand launched its new range of flavored

Instant Soups.
The brief was to design a small box for instant soup sachets that would be in line with the brands styling and that would convey a range of different flavors without using food ingredients to depict the flavor.

The concept needed to show a delicious homemade cup of soup, with each variant defined by color, balanced with a homely and traditional feel.