Earth Fare Organic

• RETAILER: Earth Fare
• COUNTRY: United States
• CATEGORY: B1. New Brand
• AGENCY: SailPointe Creative

CREDITS:

Vice President of Brand Management: Jen Linke

Client Services Director: Kevin Keene

• Art Director: Robert Rios
• Senior Designer: Ellen Freedman
• Design Team: Susan McGarrity, Heather Deiber
• Lead Account Manager: Lynne Traci
• Photographer: Doug Human
• Production Manager: Jeff Camp

SUMMARY:

Natural settings, wooden tables, and organic landscapes create an atmosphere that is Earth Fare Organic. So important is Earth Fare’s commitment to their organic brand, the logo is recreated to contain the word “Organic” creating strong and separate branding. The brand gives itself to the consumer and continues the experience throughout the package design from the front to the back panel.

The package is further branded by its shield with a bold color palette and features the product description. All of this is reinforced by icons in the lower left that hold the product benefits.

Organic isn’t just a word to Earth Fare, it’s a way of living and this brand brings that philosophy to its consumers.