CO-OP CHRISTMAS

• RETAILER: CO-OP
• COUNTRY: UK
• CATEGORY: B4. Holiday Or Limited-Edition
• AGENCY: EQUATOR DESIGN

CREDITS:

• Brand Manager: Brooke Fletcher, Caron Moore
• Account Manager: Sally Hunter
• Art director/Designer: Heather Armer
• Photography: Tom Law, Emma Prothero
• Food and prop stylists: Pam Witter, Dawn Wormald

SUMMARY:
There’s nothing we love more than getting stuck into a big, new challenging project. So, when Co-op’s private brand Christmas product package redesign brief arrived, we simply couldn’t wait to jump in and do our all to deliver the outstanding look and feel we knew our major supermarket client would be wishing for this festive season.

Across more than 440 SKUs, we designed distinctive packaging that would help Co-op products to stand out from branded lines, ensure quality and taste cues were prominent and convey quality to inspire purchase; additionally, we would originate a design theme and accompanying kids’ character that would appeal to little ones and kids-at-heart.

The team got fully immersed in the brief, with a veritable sea of mince pies and seasonal favorites helping us and our client to collaborate with Christmassy creativity as our ultimate goal – while our extensive trend research helped us stay in tune with what customers say they really want, and understanding what sort of seasonal packaging most helps them make their festive choices.