Fairway Organic Grains

• RETAILER: Fairway Market
• COUNTRY: USA
• CATEGORY: G2: Organic And Natural Food
• AGENCY: Nancy Frame Design, LLC

CREDITS:

• Brand manager: Jason Bidart, Fairway Market
• Package design: Nancy Frame
• Photographer: Bob Frame

SUMMARY:
The organic grain packaging is part of a larger redesign for Fairways organic brand. Strong color isn’t commonly used in this category, so we took the opportunity to use a saturated color palette to heighten the visibility on the shelf, stimulate appetite appeal and call attention to these super nutritious foods. Hand drawn illustrations and kraft texture suggest authenticity and value and the large window provides an important vignette for customers to see the beauty of the natural products.