7-Select Cheese & Maple Poofy Puffs

• RETAILER: 7-Eleven
• COUNTRY: USA
• CATEGORY: G3. Packaged Goods
• AGENCY: Marketing By Design

CREDITS:

• Creative Director: David Ziegler-Voll
• Production Artist: Deanna Vosburgh
• Illustration: David Ziegler-Voll
• Photographer: Jim Scherer
• Account Manager: Austin Sniezek

SUMMARY:
Sometimes a great product needs a great name. In this case not only did the agency provide a whimsical design but also created the name “Poofy Puffs”. These snacks also needed to stand out on the shelf while looking like nothing else around it–we accomplished this by creating hand-drawn character illustrations incorporated with actual product photography. The result? A very distinct, fun and playful snack design that clearly stands out.