Schnucks Snacking Nuts

• RETAILER: Schnucks
• COUNTRY: USA
• CATEGORY: G3. Packaged Goods
• AGENCY: EQUATOR DESIGN

CREDITS:

• Creative Director: Jennifer Gaeto
• Lead Designer: Don Dzielinski
• Photographer: Stewart Bimson
• Account Director: Alyssa Cioffi

SUMMARY:
Schnucks Own Brand Snacking Nuts were a leader in the category. A redesigned label would increase the perception of quality compared to the National Brand. The design must consider the multiple forms and variants of nuts (whole, pieces, salted, unsalted, dry roasted) and ensure the hierarchy is clear. The consumer should be able to easily navigate the vast range of products and quickly recognize what they are looking for through an impactful design.