Jumbo Cookies

• RETAILER: Jumbo supermarkten B.V.
• COUNTRY: The Netherlands
• CATEGORY: G3. Packaged Goods
• AGENCY: Guts&Glorious (brand and packaging design)

CREDITS:

• Jumbo supermarkets
• Private label manager: Iris van den Berg
• Assortiments manager: Linda Schellekens
• Guts&Glorious
• Creative direction/design: Heidi Boersma, Vincent Limburg
• Illustration: Willemijn de Lint
• Koekenbakkerij Veldt: Harold Gierman

SUMMARY:
Our challenge was to create a packaging design for high-quality cookies from a small Dutch baking factory for Jumbo supermarket (one of the largest Private brands of Holland). Because the cookies are made with lots of personal care and dedication we decided to make a little bakery store of the packaging. This represents the personal dedication of the bakers. The open door of the store welcomes you to enter and taste these lovely cookies. We decided to use a paper look and feel that represents a natural and fresh feeling that suits the bakery concept.

The paper trays inside the packaging have the same look and feel and are designed with funny texts like ‘ We had fun, next time at your place’ and ‘We ran out of cookies’ which is a Dutch saying.