Refreshe ICE

Category: G12: Beverages: Non-Alcoholic
Retailer: Safeway
Country: United States
Agency: Anthem Worldwide

Project
Design a new line of sparkling waters with ‘feel good refreshment’ and the essence of ‘sweet fruit bubbles’.

Using pillars of color, sense of motion and illustrated graphics, the design gives a sense of effervesced fruit flavor that is lush and impactful at shelf.

Credits:
Creative Director: Carl Mazer
Design Director: Kian Kuan
Technical Design Director: Daryl Buhrman
Designer: Nancy Andre
Illustrator: John Worthen