Fresh & Easy Sriracha Hot Sauces

Category: G9. Packaged Goods
Retailer: Fresh & Easy
Country: United States
Agency: The Creative Pack

Project
The crystal label is a modern, clean approach in the condiment category. A pattern was created to allude to the provenance, Sriracha originated in Thailand. The clapple (clock-apple) logo was embedded in the pattern and a clean 1 color ink helps it to stand out on the shelf.

Credits:
Art Director: Danielle Kidney
Designer: Corey Czer