Gestus

Category: B1. New Brand
Retailer: Dagrofa
Country: Denmark
Agency: Sunrise Reklamebureau A/S

Project
For Dagrofa, one of the largest grocery enterprises in DK, we developed Gestus – a cross-category mainstream priced brand. It has a high level of design, and each of the more than 100 products is designed specifically for its category. Gestus presents itself in quality at a surprisingly good price.

Credits:
Client Service Director: Henrik Lenz
Design: Line Krüger
Project manager: Malene Louise Degn-Petersen
Finalization, agency: Kontrapunkt