Jumbo Paper Toy Chips

Category: G9. Packaged Goods
Retailer: Jumbo Supermarkets
Country: Netherlands
Agency: OD

Project
The chips targeted for kids make use of a playful idea: paper toys. Every product got its own character which was designed and illustrated with great care. The character matches the product in style, shape, and coloring. Together they make a great appeal to the customer. Especially the little one.

Credits:
OD Designer: Menno Mulder
Jumbo Brand Manager: Frank van der Meij
Photographer: Peel Creative Studios

Illustration: Erwin Kho (Shop Around)

Copy: OD & Jumbo