Early Bird: $249 USD – Closes December 13, 2024
Standard: $299 USD – Closes January 17, 2025
Late: $349 USD – Closes January 31, 2025

CATEGORIES

All entrants may enter as many relevant individual or brand categories as possible.

Entering an individual category does not automatically enter you into the New Brand or Redesigned Brand categories.

Contest categories are as follows:

BRAND CATEGORIES

These categories are focused on recognizing the brand as a whole – You may also enter the same products in the appropriate Individual Category

New Brand – this category is focused on new brand design and should demonstrate how the brand comes to life in a variety of products, structures, and sizes. A photograph of a grouping of 3-5 packages must be included
Licensed or Co-Brand – this category is designed to include licensed brands used by retailers as exclusive offers. (i.e. Celebrity Chef, Designer or simply a known brand licensed and exclusive to the retailer.)
Redesigned Brand – this category is focused on brand redesign.
2 photographs – one each of the old and new package designs, taken on a white background with no reflection or shadow or other adornment. Only one before and one after image will be used. Each should be labeled on the bottom fifth of the image BEFORE or AFTER in 24-point Helvetica.
Holiday or Limited-Edition Private Brand

INDIVIDUAL CATEGORIES

Organic and Natural
Packaged Goods
Frozen
Beverages: Alcoholic (liquid)
Beverages: Non-Alcoholic (ready to drink)
Pet Products: food, accessories, toys, etc
International/Specialty food
Home Care & Cleaning: detergents, cleaning products, mops, brooms, paper products, trash bags, batteries, light bulbs, etc.
Home Improvement & tools, DIY, gardening, etc.
Home decor: lamps, objects, accessories, and decoration of the house
Electronics: Computers, cell phones, tablets, home audio and theater, accessories, etc.
Office: pens, binders, paper, stationery, etc.
Automobile products: additives, oils, car care, spare parts, etc.
Sporting goods, camping, toys, and games
Cooking & Kitchenware
Clothing: clothing, shoes, underwear, hosiery, hats, etc.
Health Care: OTC, pharmaceuticals, vitamins, optical, toilet paper, tissues, feminine hygiene, diapers, etc.
Body Care: soaps, bath & shower products, deodorants, dental products, hair care, shaving, sun protection, hand, and foot care, etc.
Beauty: perfumes, cosmetics, make-up, etc.
Baby: Diapers, wipes, medicine, food
Organic and Natural HBC & Baby

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