ANTO’ Category: Packaged Goods Retailer: IFW Country: Italy Agency: Casa Rex Package design has a tendency to be very predictable with layouts and shapes that follow traditional standards. Private brand package design tends to be even more predictable with far too...
THE FRESH MARKET BREAD CRUMBS Category: Redesigned Brand Retailer: Fresh Market Country: USA Agency: The Fresh Market Our direction for this redesign was to create a simple, updated, easy to read label. Our old breadcrumb packaging used a script for the item name,...
GOLD HT TRADERS Category: Redesigned Brand Retailer: Harris Teeter Country: USA Agency: Galileo Global Branding Group Based on the insight of the foodie/ eating culture Harris Teeter challenged us to reposition and redesign the HT Trader brand so that it would appeal...
BEST OF SHOW & GOLD PAMS FLOUR Category: Packaged Goods Retailer: Foodstuffs Own Brands Ltd Country: New Zealand Agency: Brother Design Ltd From amidst the scattered flour and delicious smell of cookies and muffins baking, comes the rewarding satisfaction of home...
Today I am excited to reveal the winners of the inaugural edition of the international Private Brand design competition, the Vertex Awards. For the last six months the competition has been a labor for Phillip Russo the publisher of Global Retail Brands magazine and...
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