Peaceful Piranha

Brand: Peaceful Piranha
Retailer:Hy-Vee
Country: United States
Category: B1. New Brand
Agency: Meyocks

Summary:
With imaginative items like Thai Chili Peanut Poppers and Caramel Cashew Popcorn, this new line of premium snacks exclusive to Hy-Vee called for a brand concept as original as the product line-up. Knowing that these nibbles would soothe the hunger of even the most savage beast, Meyocks proposed a paradoxical name capable of standing out in a sea of other snack brands – Peaceful Piranha. Cute meets carnivorous as package design and point-of-sale convey a whimsical, yet upscale feel.

Credits:
The Hy-Vee – Meyocks Package Design Team