Fresh Direct Hot Sauces

Private Brand: Just
Retailer: Fresh Direct
Country: USA
Category: G3. Packaged Goods
Agency: Daymon

Credits:

Carrie Mesing, Vice President, Merchandising

Summary:

The Fresh Direct Just designs have a playful, whimsical feel their consumers have grown to love. The Hot Sauce pushes the Just design aesthetic and evokes a category-specific boldness with rich color palettes and contemporary block font style to underscore the ‘heat’ in the flavor profiles. Graphic pepper illustrations and source story cue the consumer to the quality ingredients with a brand-consistent nod to the partnership between Fresh Direct and the producer.

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