El Corte Inglés Special Pizzas

Private Brand: El Corte Inglés
Retailer: El Corte Inglés
Country: Spain
Category: G4. Frozen
Agency: Supperstudio

Credits:

Paco Adín, Creative Director, Supperstudio
Lourdes Morillas, Account Director, Supperstudio
Susana Seijas, Account Manager, Supperstudio
José Antonio Rojano, Corporate Private Brand Management, El Corte Inglés

Summary:

The recipe is the difference. The special pizza range of El Corte Inglés focus on the recipe the communication line. The selection of a common color bottom for all taste join the range under the same key visual and make more relevant the differentiation. In this case, the selection of a hand style font reinforces the main characteristic of this range, and also make more premium the perception of the product.