Publix Deli Packaging

Private Brand: Publix Deli
Retailer: Publix Super Markets, Inc.
Country: United States
Category: G1. Fresh
Agency: Publix Super Markets, Inc. Creative Services

Credits:

Nicole Noel, Creative Director, Publix Super Markets, Inc. Creative Services
Rachelle Newell, Art Director, Publix Super Markets, Inc. Creative Services
Karen Biondo, Art Director, Publix Super Markets, Inc. Creative Services
Scott Grafton, Manager, Package Design Publix Super Markets, Inc. Creative Services
Lacee Perez, Project Manager, Publix Super Markets, Inc. Creative Services
Serena Wu, Brand Marketing Manager, Publix Super Markets, Inc. Creative Services

Summary:

Spanning many fresh, full and self-service items in the Publix Deli, Publix Super Markets launched it’s updated Publix Deli package design system. Fresh hot and cold items include, fried and rotisserie chicken, fountain drinks, iced teas and lemonades, soups, salads, made-to-order sub sandwiches, and fresh sliced meats and cheeses. The packaging features a primary, deep black background and complimentary playful pattern in white. The black background allows for the clean type treatment to aid in customer selection. Adding a complementary color or reversing the black and white pattern allows for flexibility within the system, to accommodate the many varieties of products.