7-Select Organic Single Serve Milks

Private Brand: 7-Select
Retailer: 7-Eleven
Country: USA
Category: G6. Beverages: Non-Alcoholic
Agency: Marketing by Design (MBD)

Credits:

Marty DiFrisco, Account Manager, MBD
Tracy LeMere, Creative Director, MBD
Austin Sniezek, Project Manager, MBD
Sandra Button, Designer, MBD
Roger Calado, Production Artist, MBD

Summary:

The team designed this artwork with a color palette and illustrations that have a slightly retro feel. This brings the design back to times when simple, fresh and organic was the standard, not the exception, and the sourcing of a product was clear. The illustrations help remind customers that they can expect a high level of quality, freshness, and transparency from 7-Eleven in this product.