Fresh Thyme Organic Unicorn Puffs

Private Brand: Fresh Thyme Farmers Market
Retailer: Fresh Thyme Farmers Market
Country: United States of America
Category: G3. Packaged Goods
Agency: The Creative Pack LLC

Credits:

Heather Storie, Senior Graphic Designer. The Creative Pack LLC
Fern Serna, Project Manager, The Creative Pack LLC
Shane Sherrell, Director of Private Brand, Fresh Thyme Farmers Market

Summary:

Fresh Thyme Organic Unicorn Puffs spread magical joy as unique as the front illustrations suggest. A refreshingly playful design, these puffs entice customers of all ages with organic puffed corn in a sweet cloud of sprinkled glaze. To create more emphasis, the design is printed using several different methods. One is a spot gloss varnish for the logo, organic title, and puff illustrations. Second, the rainbow, unicorn’s hair, horizon sunbeams, and product title are printed directly on the metalized film, resulting in a metallic shine to those elements. Finally, the background and remaining horizon sunbeams are printed matte. These varying print processes create depth and texture, thus elevating the design further.