Wegmans Organic Olive Oil Cooking Spray

Private Brand: Organic Olive Oil Cooking Spray
Retailer: Wegmans
Country: United States
Category: G2: Organic And Natural Food
Agency: Wallace Church & Co.

Credits:

Jodi Lubrich, Associate Creative Director. Wallace Church & Co.
Maureen McKenna, Account Director, Wallace Church & Co.
Frank Pessia, Creative Area Manager, Wegmans Food Markets

Summary:

Wegmans wanted to present their Organic Olive Oil Spray in a manner that spoke to their Cooking Curious audience. The Organic leaf icon supports the, “Food You Feel Good About,” the illustrations celebrate the natural aspects of the product. The lettering encourages a lively cooking experience.