Fairway Market Baguette Bags

Private Brand: Fairway Market
Retailer: Fairway Market
Country: USA
Category: G1. Fresh
Agency: Nancy Frame Design

Credits:

Bob Frame, Principal. Nancy Frame Design
Jason Bidart, Vice President – Private Brand Programs, Fairway Market

Summary:

Fairway Market’s baguette bag look was outdated and didn’t convey the premium nature of their baked fresh goods. We designed new packaging to better communicate the artisan-made and fresh-baked attributes. Hand-drawn illustrations with carefully articulated typography set the perfect tone for an inexpensive but premium indulgence that helps customers create memorable dining experiences with ease.