7-Select Mini Ice Cream Cups

Private Brand: 7-Select
Retailer: 7-Eleven
Country: USA
Category: G4. Frozen
Agency: Marketing by Design (MBD)

Credits:

Austin Sniezek, Project Manager. MBD
Marty DiFrisco, Art Director, MBD
Sandra Button, Designer, MBD

Summary:

The background designs for the mini ice cream cups might start with standard colors for each flavor, but the similarity between 7-Select Mini Ice Cream Cups’ packaging and their competitors’ designs stops there. The bold background pattern and elegant-yet-fun title font make these products pop on the shelf compared to their competitors, while the color choices make it easy for customers to find the flavor they’re craving